Tag: real time marketing

How Lawyers Can Use Social Media to Promote Their Practice in Real Time

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

Marketing Automation: The Next Frontier for Law Firm Marketing

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates   Law firms, although well behind most corporations in their use of and adoption of new technology, […]