Category: Content Marketing

Content marketing for law firms is hard. Unfortunately, fun, exciting, and engaging aren’t usually the first words people use to describe content in the legal industry. The content that most law firms publish often gets a bad reputation for being boring and uninteresting. A lot of digital marketers will also shy away from working in […]

In the increasingly digital landscape of today, your law firm can’t afford to ignore the power of video marketing. Especially in the competitive legal realm, building a strong, recognizable brand is essential for success. In this blog, we will explore the benefits, statistics, and actionable strategies for law firms to harness the potential of video […]

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective marketing channels available. Because of that evolution, what worked 5 years ago no longer works today. There is more […]

The role of video marketing has evolved significantly over the last decade, and many law firms have already recognized the power and potential it holds for client engagement and trust-building. In a digital era where visual content reigns, legal professionals can no longer afford to overlook the storytelling prowess of videos in their marketing toolkit. […]

Podcasting represents a unique opportunity for law firms to connect with their audience, build brand loyalty, and stay ahead of the curve.

Effective demand generation can make the difference between a thriving legal practice and one that struggles to find new business.

In the modern age, having a robust online presence is no longer just an option for law firms—it’s a necessity. With increasing competition, it’s essential to ensure that your firm stands out in search engine results to attract more clients. However, when operating on a budget, achieving this can seem like a daunting task. Fear […]

In an industry often associated with tradition and formality, the legal landscape has been reshaped by a digital era that drastically shifted how law firms approach marketing. As law firms increasingly explore new avenues to connect with their audience, one buzzword seems to echo louder than most: content. But what does content marketing really mean […]

If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for inspiration for your next great content idea, look no […]

In the competitive landscape of the legal field, establishing oneself as a thought leader is paramount. Publishing a by-lined article in a respected legal publication serves not only as a testament to a lawyer’s knowledge but also as a strategic tool for career advancement and business growth. Let’s explore how this influential piece of content […]

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be penalized and rank lower? Or, does it appear that algorithms boost such content? Here is what law firms need to know […]

With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy. They allow law firms to position themselves as thought leaders by sharing their expertise while garnering useful information on leads […]