Content Ideas to Boost Demand Generation for Law Firms
Effective demand generation can make the difference between a thriving legal practice and one that struggles to find new business.
Is Bluesky a Viable Twitter Alternative for Law Firms?
Bluesky holds immense potential for reshaping how law firms engage with their audience, build communities, and tell their story.
Mastering Demand Generation Marketing: Fundamental Techniques for Lawyers
It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how your firm can help them to address their most pressing challenges. That’s where […]
Key Metrics for Measuring ROI in Demand Generation Campaigns for Lawyers
In a competitive legal market, understanding where your firm stands financially and strategically is not just beneficial—it’s essential. Demand generation campaigns can be potent tools in a law firm’s marketing arsenal, but measuring their effectiveness requires a closer look at the return on investment (ROI). For lawyers and legal marketers, pinpointing precise ROI metrics sheds […]
Law Firm SEO Marketing Cheat Sheet: Best Practices To Rank Your Law Firm Website in Google’s Top 10 Results
Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the clicks. With so much traffic at stake, it’s easy […]
4 Ways AI Is Revolutionizing B2B Demand Generation for Lawyers
Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies not only to capture but also to nurture high-value leads. Law firms, legal marketers, and lawyers who embrace these AI solutions are setting […]
Tools to Help Generate Content Ideas for Law Firms
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for inspiration for your next great content idea, look no […]
What Is a Pillar Page? And Why It Matters For Your Law Firm’s SEO Strategy
As the legal industry becomes increasingly competitive, law firms need to develop effective SEO strategies to enhance their online visibility and attract potential clients. One common approach is to create pillar pages, which are comprehensive content pieces that cover a particular topic or theme in-depth and link to related subtopics. In this blog article, we […]
Navigating Social Media Waters: Twitter/X Strategies for Law Firms and the Rise of Threads
In today’s digital age, social media platforms are critical tools for marketing professionals in any industry, including law. They provide an avenue to reach a wider audience, build brand awareness, and engage with potential clients. For law firms, platforms like Twitter have been essential in establishing a strong online presence and communicating value. But recent […]
LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded? How do you ensure that you remain relevant in their minds, so they think of you when they need legal assistance in […]
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to 500+ app […]
Trends Shaping the Legal Marketing Industry in 2024
As we enter 2024, the world of legal marketing is undergoing transformative changes. In this blog post, we’ll delve into the evolving landscape, exploring four major predictions that will reshape the strategies employed by law firms: the growing influence of AI, the untapped potential of TikTok, the continued rise in video marketing popularity, and the […]